A HeatWatch® Testimonial


Lloyd McPherson
Christians Creek Holsteins
Staunton, VA
Operation - Dairy
Breed - Holsteins

Herd Size - 200

At first glance the initial cost of the HeatWatch system looks expensive, but after a few years, any farmer will think it's cheap when he sees the time and money it saves in the long run. Think of it like this: Imagine a farmer using a tiny tractor to plow a very large field. He's done this for years and thinks it works just fine. One day he finally decides to invest in a larger tractor. After using it for a while, he will begin to wonder how he ever did without it!



The HeatWatch® Estrus Detection System operates 24 hours a day, 7 days a week, identifies the precise onset and duration of standing heat, and is very easy to use.

HeatWatch® detects standing heat with better than 95% accuracy and efficiency.

  • Decrease days open
  • Improves herd conception
  • Fewer repeat breedings
  • More cows and heifers A.I. bred to your favorite bull
  • Identifies problem cows early
  • Reduce number of culled cows

How HeatWatch® works

Small radio transmitters are placed inside disposable patches and glued onto the tailheads of your cows. As mounting activity occurs, a radio receiver collects and transmits this information to a buffer attached to your computer. The HeatWatch® software presents the data focusing on several key lists, including:

  • Standing Heat
  • Suspect Heat
  • Non-Return
  • Inactive
  • Brief Cycle

The HeatWatch® product primarily benefits three types of operations -- beef ranchers, dairy farmers, and embryo transfer (ET) operations. Select your type of operation to find out more about how HeatWatch® can benefit your business.

In the USA, dairy farms using HeatWatch® can usually expect a 100% return on their investment within one year, while beef operations will usually see a full return within one to two years.

CowChips, LLC 5650 North Washington Street, B-1, Denver, CO 80216
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